Better Homes and Gardeners

Nearly half of all consumers say they either garden, or work in the yard, in their spare time for fun and enjoyment.

Better Homes and Gardeners

Spring has not sprung as much as it has arrived tentatively. Nonetheless, April is National Garden Month in the United States. The state of their lawns and what will be coming up soon in those currently barren pots is of concern to a growing share of the population. According to the National Gardeners Association (NGA), consumer spending on lawn and garden products increased 3% to $35.1 billion in 2007, and 82 million U.S. households participated in a lawn or garden activity. (1)While traditional gardening may evoke images of grandmothers with trowels, today's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands