2020, a pivotal year which was set as a time-stamp on many business strategies and plans over the past years. So, how many companies have set up a 2020 strategy over the last decade? Have tried to envision how their business will look by then (De Wulf, 2012)? Have made plans to anticipate potential futures? And now... 2020 is in full swing!
Travelling around the world talking to marketing and research professionals on the future of research, it is my personal belief that, indeed, 2020 will be a pivotal year, especially for insights and analytics. During recent past years, we...