Blueair: The pollution alert system

Blueair, an air purifier brand, launched a campaign in India to tackle air pollution in New Delhi.

Campaign details

Brand: BlueairBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Home appliancesMedia channels: Mobile & apps, Online display, Websites & micrositesBudget: Up to 500k

Executive summary

Air pollution is a leading risk factor for death, attributed to 9% globally. It develops in two contexts: indoor (household) and outdoor air pollution. In the months leading up to COVID-19, a toxic smog engulfed New Delhi announcing a Public Health Emergency. The city surpassed Beijing in becoming the most polluted in the world.

1 out of every 4 deaths that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands