BMW: Mission Alpha C-2019 BMW Aftersales Technology Experience Day

BMW, an automobile brand, showcased aftersales technology via an immersive escape game in China.

Background

What are consumers saying when they talk about the official aftersales service?

How much difference is there between a roadside repair shop and 4S shop for repainting?

What exactly does the 'black technology' mean? And what is it for me?

Is the 'Road rescue real-time monitoring platform' cheating me out of my money?

It is too expensive!

If my car can be fixed at the roadside repair shop, why should I go to the 4S shop?

How to dispel consumers' doubts?

How to highlight the advantages of  the BMW official aftersales service?

How to improve customer satisfaction?

Insight

Why...

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