Bohemia Energy: We don’t play games with you

Bohemia Energy, a Czech energy provider, increased awareness and sales in the Czech Republic by launching a humorous TV commercial that showed through typical Czech sketches the benefits of switching supplier.

Campaign details

Advertiser: Bohemia Energy HoldingBrand: Bohemia EnergyAgency: Momentum Czech RepublicCountry: Czech Republic

Background

Bohemia Energy is a Czech energy provider (electricity, gas). It is one of the so-called alternative providers. They often have to deal with a low brand awareness and poor reputation caused by some of the door-to-door salesmen and their past practices. (The average energy literacy of the Czech population is very low, around 35%. This situation presents an advantage to unfair players on the energy market and consumers are being misused by unfavorable offers and contracts.) At the same...

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