Bond Club: Colorbond's data-driven B2B CRM

BlueScope Steel-owned brand Colorbond created a loyalty programme driven by a mobile app to drive engagement among building project investors in Vietnam.

Campaign details

Brand: ColorbondLead agency: Blueseed DigitalRegion: APAC

Strategy

Objective

Colorbond leads the Vietnamese steel supply industry in terms of product quality and reputation and their ongoing B2B marketing objective is to connect with Vietnam's business leaders who will make investment and construction decisions on factory, commercial or real estate projects. One of the key struggles of B2B marketing is harnessing the new world of data driven, huge scale, artificially intelligent processes due to the personal rather than mass approach required. Colorbond's marketing vision was to utilize these new capabilities in an efficient and powerful...

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