Boosting fan engagement: Combining biometrics and machine-learning to monitor and boost fan engagement to sport broadcasts

MindProber, an automated consumer neuroscience company, and Eleven Sports, a leading European sports OTT broadcaster, monitored the reactions of a panel of hundreds of fans of the UEFA Champions League games, allowing the broadcaster to improve product optimization and commercial efficacy.

1. Introduction

1.1 Measuring engagement in sports fans

The multi-billion-dollar Sports Mediaindustry holds, as a central premise, that the key driver to broadcasting success is to create engaging fan experiences. However, it is not clear which is the best approach to measure engagement to live broadcasts, or how to use this data in an actionable way. Attempts to measure engagement with sports events include the analysis and comparison of audience ratings; the use of traditional surveys to sports fans, inquiring about their level of enjoyment for different sports, leagues and players; or the analysis of social media activity...

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