1. Introduction
1.1 Measuring engagement in sports fans
The multi-billion-dollar Sports Mediaindustry holds, as a central premise, that the key driver to broadcasting success is to create engaging fan experiences. However, it is not clear which is the best approach to measure engagement to live broadcasts, or how to use this data in an actionable way. Attempts to measure engagement with sports events include the analysis and comparison of audience ratings; the use of traditional surveys to sports fans, inquiring about their level of enjoyment for different sports, leagues and players; or the analysis of social media activity...