Boots: Decoding the drivers of store choice

Boxclever, a business management consultant, and Walgreen Boots Alliance, a pharmaceutical brand, launched a campaign in the UK to drive consumer value perceptions and retailer choice.

Summary

We show how a collaboration between Boxclever and Walgreens Boots Alliance (WBA) transformed the way the business approaches both strategic and category level planning. Drawing upon innovative analytics addressing the subconscious nature of consumer decision making, we quantified the factors driving retailer choice and value, mapping these across the business – category by category. We demonstrate how this collaboration: 1. Highlighted the category specific lens through which consumers make their choices and the need to build strategy in a bottom-up manner 2. Provided clarity of focus and actionability at a granular level not achieved before 3. Helped Boots identify...

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