Buying online for pickup in-store (BOPIS) has proven attractive to consumers in multiple markets and looks set to continue after the coronavirus (COVID-19) outbreak, according to data from McKinsey & Company.
The online purchase and store delivery model has proven particularly popular in India, Mexico and the United States, where over a quarter of adults have started using or are using it more.
Around one in ten adults in India (12%), Mexico (10%), South Africa (10%), the United States (8%) and Indonesia (8%) have started using BOPIS since the pandemic began. Additional research shows those worst affected by...