Bose: #DiscoveredAtHome

Bose, an audio equipment brand, connected with young people at home during the COVID-19 global lockdown by inviting up and coming UK artists to perform to millions of people from their homes.

Campaign details

Agency: Wunderman Thompson UKClient: BoseCampaign Name: #DiscoveredAtHome

Bose discovered that its audience was hungry for more music-related content.

Wunderman Thompson was asked to create a campaign that had music at its heart, which could live virtually for the UK market during the global lockdown.

Strategy

Gen Z and Millennials are united in their belief that brands must offer genuine value to society and not just sell products. Brands that prioritise building communities can win over a younger demographic desiring connections through shared values.

As social distancing became the norm during COVID-19, there was...

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