Bose: How Bose challenged the challenger and won

Bose, the audio equipment manufacturer, challenged the challenger and redefined sound quality in the UK and Western Europe where audio adequacy had become the norm.

Campaign details

Brand: BoseClient: Bose CorporationAgency: Grey London

The Summary

A story of how Bose challenged the challenger and set out to redefine sound quality in a world where audio adequacy had become the norm.

Where style over substance was reigning king. We redefined the power of quality sound as getting closer to the things you love and reasserted their rightful position as market leader.

Bose Founded In 1964

Bose had been a leader in the audio category for over 60 years, fuelled by incredibly passionate MIT engineers striving to deliver the most premium listening...

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