Boston Globe: #BostonStillRunning

Newspaper, The Boston Globe, made a prominent gesture of support to its home city during COVID-19 with its Boston Still Running campaign in the USA.

Campaign details

Brand: Boston GlobeBrand owner: Boston GlobeEntrant company: MullenLowe BostonMarket: United StatesSector: NewspapersMedia channels: Newspapers, Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

For the first time in its 124-year history, the US Boston Marathon was canceled in April 2020 due to COVID-19.

So how does The Boston Globe, another Boston institution, show people this is not a sign of retreat but in fact is the ultimate display of strength?

You do what any self-respecting townie would do: you remind everyone what this...

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