Brand growth study: Valuable insights and lessons for marketers

DVJ Insights, a market research brand, conducted an international large-scale study to seek best practices and the things that make brands great.

Summary

We at DVJ Insights aim to be the best at understanding how to realise brand growth. Five years ago, we started an on-going initiative called The Ingredients for Brand Growth. We conduct an annual international large-scale study among hundreds of marketers from across Europe seeking best practices and the things that make brands great: What are the differences between winners and losers when it comes to brand growth? What ingredients do you need to grow your brand? Every year we approach different relevant marketing themes and over the last year, we focused on the role of Creative Development.

In...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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