Summary
We at DVJ Insights aim to be the best at understanding how to realise brand growth. Five years ago, we started an on-going initiative called The Ingredients for Brand Growth. We conduct an annual international large-scale study among hundreds of marketers from across Europe seeking best practices and the things that make brands great: What are the differences between winners and losers when it comes to brand growth? What ingredients do you need to grow your brand? Every year we approach different relevant marketing themes and over the last year, we focused on the role of Creative Development.
In...