Braun: Designed for what matters

Braun, a consumer products company, reframed the brand's essence globally to a suit a modern audience that favoured simplicity.

Campaign details

Brand: BraunClient: P&G

Summary

To revive a brand as historic as Braun is a privilege. But the richness and strength of history also creates a dangerous amount of options. The choices and options enabled by it are immense.

The key to getting it right was, as ever, to start with the discipline of consumer understanding.

By diving deep into the lives of young people around the world we uncovered a desire for design, driven not only by the aesthetics, but by the need to declutter and find a way through overchoice, to what really mattered....

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