Bridgestone: Your Passion in Motion

In Poland, tyre manufacturer Bridgestone launched a 10-month content strategy when a budget cut forced a rethink in how to defend its market share.

Campaign details

Brand: BridgestoneBrand owner: BridgestoneAgency: Ringier Axel Springer PolskaMarket: PolandIndustries: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Mobile & apps, Online video, Print - general, unspecified, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

When its ad budget was cut, Bridgestone was forced to face competitors and defend its market share differently in 2019. After research on brand perception and target group needs, it was decided to launch a 10-month content marketing campaign that connected the brand with new territory...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands