Campaign details
Brand: British GasBrand owner: Centrica PLCLead agency: Nucleus (MediaCom UK/The&Partnership)Contributing agency: Nucleus (Wunderman Thompson/BCW)Market: United KingdomIndustries: Energy & water suppliersMedia channels: Online video, Programmatic display, Radio & audioBudget: Up to 500k
Executive summary
In cold weather, nothing strikes fear in the heart of a Brit like the threat of coming home to a broken boiler – no heating and no hot water. Britain has terrible, unpredictable weather and Brits are notorious for their obsession with it. They can't rely on the weather forecast,...