Campaign details
Brand: BrusnikaBrand owner: BrusnikaEntrant company: Voskhod, EkaterinburgMarket: RussiaSector: Property & constructionMedia channels: Online video, Outdoor, out-of-home, Public relations,Social mediaBudget: Up to 500k
Executive summary
In Russia, there are "khrushchevki". Endless rows of old, grey, ascetic panel boxes from the 70-ies with low ceilings and tiny rooms. At the time, they were built to accommodate families fromcommunal apartments. Now they are considered too small and uncomfortable to cater to theneeds of a modern family.
Some people, however, use the feeling of false nostalgia as an excuse...