Brusnika: Moving in

Brusnika, a federal housing developer, launched a campaign in Russia to encourage people to move out of uncomfortable 1970s 'khrushchevki' and move into newer housing.

Campaign details

Brand: BrusnikaBrand owner: BrusnikaEntrant company: Voskhod, EkaterinburgMarket: RussiaSector: Property & constructionMedia channels: Online video, Outdoor, out-of-home, Public relations,Social mediaBudget: Up to 500k

Executive summary

In Russia, there are "khrushchevki". Endless rows of old, grey, ascetic panel boxes from the 70-ies with low ceilings and tiny rooms. At the time, they were built to accommodate families fromcommunal apartments. Now they are considered too small and uncomfortable to cater to theneeds of a modern family.

Some people, however, use the feeling of false nostalgia as an excuse...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands