BT: Democratising pricing insight

BT, a telecommunications brand, partnered with DecTech to create a single point of view on pricing, thereby democratising pricing insights across every level of the organisation.

Summary

Companies are decision-making factories. Every day, they make thousands of choices extending from a myriad of small ones to a handful of larger bets. To make better decisions, they need accurate insights, disseminated to the right people. But how does one of the UK's largest and most complex companies achieve this?

BT Group is the UK's largest telecoms provider, with over 30 million customers and annual revenues of more than £23bn. With three successful consumer brands – EE, BT and Plusnet – there is a constant risk of cannibalisation and internal competition. BT Group's scale is both its strength...

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