Premise
This paper considers the opportunities and challenges of user research and analytics working together, particularly those working in companies that develop user-facing digital products and who rely on understanding their users' online platform behaviour. No single company is the same as another. One may have a single data science team carrying out various roles (business analyst, product analyst, etc.); another may have multiple teams focusing on individual fields. As such, when I use the term "analyst" throughout this paper, I am referring to the person who is tasked with analysing the behaviours on the platform.
In my experience, while...