Burger King: Putting milkshakes on the National agenda

Burger King, a fast food restaurant chain, put milkshakes on the national agenda by creating a debate to take down its biggest rival, McDonalds, in the UK.

Introduction

With a real-time tweet we put milkshakes on the national agenda,grabbed news headlines, created a national debate - and took down our biggest rival, McDonalds.

Our Brand Objective

Our goal is to ensure that Burger King is connected to and aligned with the cultural moments that our audience are passionate about.

Our focus is a young, millennial audience. We engage with them on all hot conversations; sport, music, box sets, and this time, current affairs -Most brands do not play in this space, but Burger King are not most brands.

We want our audience to say: 'Yes, Burger King!'...

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