Introduction
It is easy to focus on the fact that the United States has re-started its commercial relations with Cuba, but the country maintains commercial relationships with over a hundred different nations. Cuba's more open attitude towards business with international firms represents an opportunity for many firms to address a potential market of 11.4 million people, 20% of which live in the capital city of La Havana. Admittedly, an adventurous spirit is required to participate in a market that has just started to open. After all, Cuba remains a dictatorship, and the government still plays an important role in controlling...