Cadbury: Out of The Box

Cadbury Celebrations, the confectionary brand, used in-store augmented reality to surpass its Diwali sales target in India.

Campaign details

Brand: CadburyBrand owner: MondelezAgency: Geometry EncompassMarket: IndiaIndustries: Packaging & design, Point-of-purchase, in-store, Virtual & augmented realityMedia channels: ConfectioneryBudget: Up to 500k

Executive summary

Diwali is one of the biggest festivals and gifting occasions in India. It is also one of the most important annual occasions for Cadbury Celebrations, Mondelez's range of chocolate gifting packs. With growing competition from other brands and categories each year, Mondelez needed to break through the clutter in the modern trade environment. It also had to resolve the biggest barriers that...

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