Campaign details
Brand: Calgary Co-opBrand owner: Calgary Co-opEntrant company: Vovia, CalgaryIdea creation: C&B Advertising, CalgaryMarket: North AmericaSector: Supermarkets & grocery storesMedia channels: Online display, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio & audio, Search marekting, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Grocery has become an increasingly competitive landscape, one in which retailers have to stay on top of constantly changing trends and customer expectations. The COVID-19 pandemic exacerbated this further with the shift to online shopping, supply and price concerns....