Campaign details
Brand: Calvert Research and ManagementBrand owner: Calvert Research and ManagementEntrant company: Merge, BostonMarket: United StatesSector: InvestmentMedia channels: Content marketing, Online display, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
Asset Management firm Calvert Research & Management employed a content first marketing strategy to establish themselves as a leading Responsible Investing resource and prepare financial intermediaries for imminent industry change.
Founded in 1976, Calvert Research & Management has been a global leader in responsible investing (RI) for decades, recognized as a pioneering researcher...