Campaign details
Brand: Campari SodaBrand owner: Campari SodaEntrant company: Ogilvy, MilanMedia: Mindshare, Milan / GroupM, MilanMarket: ItalySector: Pre-mixed drinksMedia channels: Online video, Packaging & design, Programmatic display, Social media, Sponsorship - event, property, TelevisionBudget: 3 - 5 million
Executive summary
The new positioning of Campari Soda is Without Labels, a concept that starts from the unmistakable design of the bottle and the authentic DNA of the brand, that is the classic aperitif with friends in provincial bar.
The campaign Without Labels has been effective because...