A1 Slovenia: The Bedtime Storytellers

A1 Slovenia, a mobile operator, increased brand preference by creating the Bedtime Storytellers campaign, which helped decrease loneliness among elderly people in Slovenia.

Advertiser: Telekom AustriaBrand: A1 SloveniaAgency: Grey LjubljanaCountry: Slovenia

Objectives

Due to the nature of the project there were no specific commercial objectives set for this project in the relevant period of time. The project was mainly intended to build brand reputation and preference, which in the long run result in increased sales, revenue and profit, but we cannot isolate the project's impact on the aforementioned KPIs. As the project did not have measurable goals in terms of net sales or revenue increase, we also could not set specific objectives of ROI or ROMI...

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