Campaign details
Brand: AB Inbev/Guaraná AntarcticaAgency: SOKO São PauloCountry: Brazil
Why is This Work Relevant for Creative Strategy?
By making 35 million of our soda cans available as a media channel for any brand willing to sponsor Women's Soccer, in fact, we have given new strategic and creative meaning to our product and have arrived at a place that other players have never reached before: the media plans of many brands.
We adopted dark social, as one of the main strategies to ensure mobilization of people in the cause.
More than an innovative movement using...