ABAAD Resource Centre for Gender Equality: #UNDRESS522

ABAAD, a resource centre for gender equality, encouraged the abolishment of article 522 in Lebanon, which exonerates rapists if they are married to their victim, by launching a graphic film that shows a wedding dress does not cover the crime.

Campaign details

Brand: ABAAD Resource Center for Gender EqualityAgency: Leo BurnettCountry: Lebanon

Objectives

Lebanon is one of 10 countries in the world that exonerates rapists if they marry their victim as delineated by Article 522 of the Lebanese Penal Code . Prior to our campaign, Article 522 was practically unheard of by 99% of the Lebanese .

  1. Our first objective was to raise awareness on this law.
  2. KPIs:

    • Views
    • Engagement
  3. Our second objective was to use this awareness to mobilize the Lebanese public thus creating a people-led movement to pressure the parliament into voting for...

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