AbInbev: Contract For Change

Anheuser-Busch, a brewing company, assisted farmers in the USA to go organic with its long-term initiative Contract for Change.

Campaign Details

Brand: AB InBev/Michelob UltraAgency: FCB ChicagoCountry: United States

Why is This Work Relevant for Creative Strategy?

When Anheuser-Busch created Michelob ULTRA Pure Gold, America's first mass organic beer, we hoped to change our category. After two years of explosive growth, we realized that we could and should do much more than provide drinkers with a better bottle of beer. To be a truly modern, meaningful brand, we had to push even further, embedding sustainability into every part of our business.

That insight inspired us to align our growth ambitions with the well-being of...

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