Babe Wine & Bumble: Quarantine breakup movers

BABE wine, a wine in a can brand, launched its campaign on social media in the US, with the objective to act on insights from life in quarantine to increase brand affinity and awareness.

Campaign details

Brand: Babe Wine/BumbleIdea: DraftlineCountry: United States

Why is this work relevant for Creative Strategy?

BABE's goals for 2020 were to drive brand love with core consumers, drive brand awareness with new audiences, and through all of this, drive more sales of BABE canned wine. BABE's brand promise is to make people feel seen, relevant, and energized. But that's much harder to bring to life during a global pandemic. When the world shut down in March 2020, BABE Wine pivoted their creative strategy and interpreted our brand promise through the lens of the new...

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