Baco Exu do Blues: Bluesman

Baco Exu do Blues, a Brazilian music artist, promoted his new album in Brazil by launching a short music video and social campaign that focused on the unconscious racism in the country.

Campaign details

Brand: Baco Exu Do BluesAgency: AKQACountry: Brazil

Objectives

The upcoming artist Baco Exu do Blues asked our help to launch his second album, "Bluesman".

Blues music was the first rhythm to enrich black people in a white segregated environment and was therefore the choice of the theme for the EP, where the artist uses the rhythm to cry out against everything that represents racism in a society still enslaved.

The task: Create a strategy to launch Baco's album and amplify its impact.

Summary of the work

In Brazil, racism is institutionalized. So, when...

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