Campaign details
Brand: Baco Exu Do BluesAgency: AKQACountry: Brazil
Objectives
The upcoming artist Baco Exu do Blues asked our help to launch his second album, "Bluesman".
Blues music was the first rhythm to enrich black people in a white segregated environment and was therefore the choice of the theme for the EP, where the artist uses the rhythm to cry out against everything that represents racism in a society still enslaved.
The task: Create a strategy to launch Baco's album and amplify its impact.
Summary of the work
In Brazil, racism is institutionalized. So, when...