Campaign details
Brand: MAMBO (Bogotá Museum of Modern Art)Agency: DDB ColombiaCountry: Colombia
Objectives
To raise USD $75,000 during the month of February 2018 between donations and memberships, with the goal of covering the museum's USD $43,000 monthly expenses and, additionally, obtaining new revenue that would allow for some pending refurbishing at the MAMBO's installations.
Summary of the work
The Challenge:To keep MAMBO alive in a country where locals don't visit its museums, with a great idea that would allow it to pay for its monthly expenses, refurbish its installations and save it from an...