Budweiser: Bigger picture

In early 2021, Budweiser, a beer brand, launched a campaign in the US with the goal to normalise the act of getting vaccinated to help get the country back together again safely.

Campaign details

Brand: BudweiserAgency: DavidCountry: United States

Why is this work relevant for Creative Strategy?

This campaign is the result of years of Budweiser re-assessing its connection to American culture and taking necessary risks to remain relevant.

Budweiser has been present in the Super Bowl for over 30 years, always being the brand that answers what America needs to hear. Whether it's about supporting natural disaster relief, working to unite America or showing a commitment to sustainable energy, Budweiser always tunes in to what matters most and answers boldly.

This year was no different, but...

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