Burger King: #EatLikeAndy

Burger King, a fast food brand, launched its campaign #EatLikeAndy with a silent ad of film director Andy Warhol eating a Whopper during the Super Bowl in the US.

Campaign details

Brand: Burger KingAgency: DavidCountry: US

Objectives

Millennials and Gen Z represent 51% of our traffic, but we trailed both Wendy's and McDonald's in brand relevance – a key visitation driver – and were declining in "Cool" and "Modern" attributes. How could we recapture 18-34-year-olds and future-proof our business?

  1. Take over the Super Bowl

    2. By sparking debate and discussion at the biggest television event of the year, we'd establish Burger King as a brand at the heart of culture.

  2. Increase brand relevance amongst younger consumers

    3. If done right, our Super Bowl buzz would gain...

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