Canada Goose: Out There

Canada Goose, a clothing brand, increased sales and brand awareness across Europe and North America by launching an integrated campaign that told the stories of five outstanding Canada Goose consumers through an interactive film.

Advertiser: Canada GooseBrand: Canada GooseAgency: CAA MarketingCountry: Europe & North America

Objectives

Before 2015, Canada Goose had become one of the most popular brands in fashion but had done it all without mass advertising. Canada Goose was famous for their best-in-class, Arctic-tested jackets, which have become so popular that it is a challenge for the brand to meet the consumer demands.

However, while the brand's reach has proliferated around the world, few people knew about its heritage. Built over the last 60 years, Canada Goose exists with one goal in mind: to free...

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