Central Office For Public Interest (COPI): Addresspollution.org

The Central Office for Public Interest (COPI), a people-powered research and advertising organisation, raised awareness of air pollution in London, UK.

Campaign Details

Brand: (COPI) Central Office for Public InterestAgency: AMV BBDOCountry: United Kingdom

Why is This Work Relevant for Creative Strategy?

COPI took an ignored, invisible killer and made it visible, through a data-driven approach that reframed it in a completely new way. All achieved on a tiny, crowdfunded budget, thanks to:

Fresh insight: though people don't care much about pollution, they do care about the price of the houses lining our streets.

Smart spending: by hijacking the property industry we tapped into its £1.7 trillion clout to generate short-term noise and long-term change.

Compelling...

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