Ceruzzi Properties: The mural @ the centrale

Ceruzzi Properties, a real estate developer, launched The Mural at The Centrale campaign after a luxury new development was built in Manhattan.

Campaign details

Brand: Ceruzzi PropertiesAgency: LX CollectionCountry: United States

Why is this work relevant for Creative Strategy?

Real estate marketing in NYC is relegated to banner ads, public relations and SEO marketing. These strategies will only work for so long. Awareness needs to be created throughout the life of a properties sales cycle. By leveraging a muralist, LX Collection was able to solve for an eye sore on the property, create a visual asset that will last for years all while developing content that is being distributed worldwide. This campaign is the literal manifestation of...

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