Coca-Cola: The real ice cold Coca-Cola
Ogilvy & Mather Bogotá
Objectives
The perfect serve of Coca-Cola is with ice because that's the best way to enjoy its unique taste and sparkling sensation. As the manual suggests: "Don't forget, Coca–Cola products are always filled 1/3 of the glass height with fresh ice."
A Coca-Cola that is not at its right temperature is not as enjoyable as it should be, and a bad taste experience is the last thing we want. In most parts of the world, summer means going to the beach, being outdoors, enjoying the sunshine and taking in the...