Campaign details
Brand: David Suzuki FoundationAgency: Sid LeeCountry: Canada
Why is this work relevant for Creative Strategy?
For the Green New Bill, the David Suzuki Foundation tapped into a research insight – the proven, potential value of green investments in Canada – to reinvent how environmental organizations could talk about climate change and make it relevant, even during an economic crisis during which, according to polls, the environment wasn't the priority anymore. It used the hurdle of money taking precedence over the environment for Canadians to build a stronger fact-based and non-partisan conversation about a...