Campaign details
Brand: Etat Libre d'OrangeAgency: OgilvyCountry: France
Objectives
Conceive and develop a first of its kind fragrance by exploring new grounds that had never been touched before, create lots of buzz and anticipation around the new fragrance, and make it a commercial success to meet the brand's business objectives for 2018:
- Drive the equivalent of two annual launches in one unique product release;
- Lead consumers and category to shift perception towards waste;
- Improve brand equity with no media investment;
Summary of the work
France is well-known for the excellence of its luxury industry. An...