Campaign details
Brand: Canal 13 + Fundación Katy SummerAgency: La FamiliaCountry: Chile
Objectives
Cyberbullying has been a normalized behavior among teens, but 49% of them, between 15 and 29 have suffered in Chile and although 44% of the one how suffered it present depression symptoms there is little understanding on the relation between cyberbullying and depression.
By working with Katy Summer's foundation, created by Katy's parents after she committed suicide due to frequent cyberbullying aggressions, we had the following shared objectives:
- Increase awareness on the mental health effects of Cyberbullying
- Increase Foundation's national recognition
- Push...