General Motors: Everybody in

General Motors, the automotive brand, increased stock price and social engagement by launching a new brand identity that flipped the perception of electric vehicles in the US.

Campaign details

Brand: General MotorsAgency: MRM/McCannCountry: United States

Why is this work relevant for Creative Strategy?

When America's largest automaker General Motors decided to accelerate the shift of its portfolio from fossil fuels to electric vehicles, with a commitment to sell zero-emission only vehicles by 2035, and with a $27 billion investment in electrification – we knew we had quite a challenge ahead. Not only were Americans skeptical of electric vehicles, many were skeptical of GM. To overcome this, we needed to convince Americans that GM was the modern company to bring them the most...

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