Campaign details
Brand: GladeAgency: OgilvyCountry: United States
Objectives
Our goal was to successfully launch Mandarin & Mimosa Room Mist by generating trial: we wanted to more than double the sales growth rate from our launch last year (from 4% to 10% versus previous 10 weeks).
Summary of the work
Online shopping is on the rise, with millions of people choosing to shop on their devices instead of in stores. This puts a fragrance brand like Glade in a tough position, because sampling fragrance is an immersive experience you just can't get from a digital screen....