Goldfish Crackers: Finn & friends

In the US, Goldfish, a cracker brand, decided to turn its cracker snack into a multi-channel world of entertainment, including an animated TV series, 'Finn & Friends', game, mobile app and experience.

Campaign details

Brand: Goldfish CrackersAgency: VMLY&RCountry: United States

Why is this work relevant for Creative Strategy?

Goldfish didn't just drive sales with "Finn & Friends." It got kid kids to love us.

That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey just like a kid would.

That's what gave us the courage to ask, hey, why *can't* a cracker be an entertainment property? And the wisdom to realize that playing with your food is pretty awesome.

We're proud to report that after a decade...

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