Google: Know what your data knows

Google, a technology company, turned a typical March Madness sponsorship into a demonstration of Google Cloud AI technology by making game predictions on live TV in the US.

Campaign details

Brand: GoogleAgency: ElevenCountry: US

Objectives

We needed to increase consideration among C-level executives and IT decision makers: put Google Cloud on their shopping list alongside Microsoft and Amazon, bring awareness to Google Cloud AI as superior to the entrenched competitors, stimulate pipeline revenue, and communicate that Google Cloud is enterprise-ready – a leader in machine learning and artificial intelligence.

As companies continue to compile piles of data, there's a need for businesses to read and interpret it, mining for insights to help them run more efficiently and discover new opportunities. Since AI technology...

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Insights Team
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