Campaign details
Brand: GreenpeaceAgency: DentsuCountry: The Philippines
Objectives
The "Dead Whale" campaign aimed to highlight the issue of plastic pollution during the 2017 ASEAN Summit to take urgent collaborative steps to reduce plastic waste in the oceans.
With Philippines as the chair of the 2017 ASEAN Summit, Greenpeace wanted to take advantage of this opportune time to call on ASEAN members to take concrete measures against plastic pollution like banning single use plastic packaging, strengthening policy on waste management, enforcing international regulations on marine debris, and regulating plastic use and production at source.
To achieve...