Campaign details
Brand: HuggiesAgency: Droga5Country: United States
Why is this work relevant for Creative Strategy?
The babycare category is cluttered and dated. We needed to come up with a strategy that would pack a cultural punch, while being relevant and culturally adaptable around the world. To get there, we learned about the nuances of modern parenting across five vastly different markets, and operationalized a new way to communicate about the brand and market products around the world. At the end of the day, our strategy inspired change across a global, complex client organization, and was...