Hulu: Shaping the future of black history

In the US, Hulu, a television network, began a multi-year journey to better serve Black audiences through content that spoke to the entirety of the Black experience.

Campaign details

Brand: HuluAgency: In-houseCountry: United States

Why is this work relevant for Creative Strategy?

Hulu's ongoing work is leading the industry by example. Hulu is using the whole of its brand to expand and amplify representations of Black excellence in order to highlight new heroes and inspire new dreams. Through introspection and proactive initiative, it is redefining genres and setting new standards for the media as a whole. Hulu is making Black culture and the Black experience a central part of its programming, its promotion, and its platform.

Background

In 2019, Hulu began a...

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