Jovenes De Puerto Rico en Reisgo: The slacktivist click
DDB Latina Puerto Rico
What were the objectives for the creative work?
SCOPE OF ENTRY:
Many nonprofit organizations in Puerto Rico, as well as globally, observe similar difficulties to sustain their operations: lack of awareness/recognition, lack of resources, and dependence on external funding; are the most pressing. For some organizations the cause itself is the main driver to open people's hearts and wallets… children with cancer or starvation, etc.
P.R. Youth at Risk (JPRR) is different. A small nonprofit organization born in 1993 devoted to a niche community of teens at...